Prime Line® Hosts 2009 Annual IPPAG USA Meeting
Bridgeport, CT – October, 2009 – Prime Line® today announced that it hosted the
2009 Annual IPPAG USA Meeting at its Bridgeport headquarters. The International
Partnership for Premiums and Gifts (IPPAG) is an international cooperative made up of
more than 24 members in countries across the globe. Each member is a national leader
in their domestic market for the distribution of promotional gifts and premiums. They buy
products together, source from top suppliers, and have a comprehensive database
which recommends the most recommended and safest suppliers to use.
Prime Line also introduced a new Global Procurement Referral Program to two of their
distributors, ePromos in NY and Barker Specialty in CT.
Special guest speaker Dale Denham, Senior Vice President of the Advertising Specialty
Institute (ASI) discussed Counselor Magazine’s State of the Industry research, ASI's
cost per impression study, and ASI’s new and innovative services. Rob Lederer, owner
of Management Resources, also discussed strategies on how to focus your
management resources on those higher- level business activities.
“We are privileged to have hosted and played a leading role in this important
International industry event,” said Jeff Lederer, Executive Vice President. “We look
forward to continue working closely with the IPPAG to share information and grow
together,” he added.
Prime Line® is the only North American supplier of the IPPAG, the largest international
buying group for premiums and gifts. For more information on Prime Line’s involvement
with the IPPAG and how its custom sourcing capabilities can help your company,
please visit http://www.primeline.com/CustomSource.aspx.
Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the
Promotional Products Industry's most respected suppliers. For nearly 30 years, Prime
Line® has focused on great service, a wide variety of innovative products, safety and a
commitment to form, function, and fun.